| BuyCycle Funnel™ |

"Customers don't go through a 'selling process' when they buy - they go through a buying process. It only makes sense to map their buying process to your funnel and to the way you sell. That's what the BuyCycle Funnel™ does."

The traditional funnel is a flawed design - an artificial creation of sales that is outdated and ineffective.  It is flawed because it uses selling activities to define each funnel stage.  However, customers don’t go through a ‘selling’ process – they go through a ‘buying process’.  The traditional funnel design, used by most companies and promoted by many of the most popular training organizations, does more harm than good for selling.

The BuyCycle Funnel™ corrects the major flaw of the traditional funnel.  The BuyCycle Funnel™ uses the customer’s buying process to define the funnel stages.  This is the most direct path to learning the customer’s buying process for each sale – which is the key to effective selling.  With the BuyCycle Funnel™ as the guide, the salesperson learns to seek and encourage customer commitment at each stage.

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